MINUTES OF MEETING Kinnow Stakeholders Meeting arranged by Star Farm Pakistan (Pvt.) Ltd. to address the alarming issues in Kinnow (Mandarins)

Agenda: Problems of the Kinnow industry faced by growers and Processors in the last season (2012-2013), factors responsible, guidelines for growers for the upcoming season and proposed solutions for the whole Kinnow industry betterment.

Time / Date: 11:00 a.m. 19th of March, 2013.

Venue: Q’s International Hotel, University Road, Sargodha, Punjab


Name Department / Organization
Mr. Shaukat Ali Sherazi M.D, Star Farm Pakistan Pvt. Ltd.
Mr. Hamid Saleem WarraichPresident, Kinnow Growers Association, Sarogodha
Mr. Khair Muhammad Tiwana Vice President, Kinnow Growers Association, Sarogodha
Mr. Syed Munir SheraziSecretary, Kinnow Growers Association, Sarogodha
Miss Sapna Kavita OberoiMember, Kinnow Growers Association, Sarogodha
Mr. Aqeel Abbas Member, Kinnow Growers Association, Sarogodha
Mr. Khalid Dad Grower
Mr. Syed Muhammad Raza Sherazi Grower
Mr. Altaf ur RehmanDirector, Citrus Research Institute
Mr. Abdul Rehman Pathologist, Citrus Research Institute
Mr. Azhar Nawaz Lecturer, University College of Agriculture, University of Sargodha
Mr. Habib ur Rehman Training Manager, Bayer Crop Science
Mr. Rana Imran Representative, Bayer Crop Science
Mr. Asghar Ali Representative, FMC
Mr. Adnan Shahzad Export manager, Mateela Kino Factory
Mr. Muhammad ZiaullahMaster Trainer, Star Farm Pakistan Pvt. Ltd.
Mr. Farrukh Azeem Master Trainer, Star Farm Pakistan Pvt. Ltd.
Mr. Hasnain Haider Marketing Officer, Star Farm Pakistan Pvt. Ltd.

Highlighted Points


  • Farm and contracted labor for harvest is not trained enough to skillfully perform the harvesting and fruit handling operations. Fruit loss percentage is quite high due to the faulty harvest and handling practices by labor (putting ladders on the trees, extraordinary filling of bins with fruit, wrong bins/crate staking practices in orchard, excessive fruit theft, throwing fruit crates/baskets into the vehicles, bruising of fruits with nails or harvesting equipment).

Technical Knowledge

  • Farmer is not fully aware of all the orchard management practices and appropriate time for inputs application (fertilizer and plant protection product application).
  • Farmer doesn’t have the adequate knowledge of crop stages and practices related to the various crop stages i.e. orchard management practices at the flowering stage, practices during the winter season etc.
  • There is no guidance in terms of varietal selection is available for the farmer depending upon the market demand, climatic acceptability etc. by the government or private sector.
  • Farmers are mostly adopting the curative approach rather than opting for preventive approach; Curative measures are mostly ineffective and waste of resources also.
  • Most of the farming community is not opting the pruning practice in the orchard, as with the pruning practice the disease and insect control is possible and it also enhances the fruit quality.
  • There are various plant protection companies working in the area and each of them has different products for a single problem, so farmers are basically confused in selection of products as remedial measure and also regarding the effects of that particular product.
  • Farmer is not fully aware of importance of balance crop nutrition i.e. Farmer normally are heavily dependent upon certain type of macro nutrients and reluctant to apply micro as both are essential for quality crop.


  • The R&D work on developing seedless varieties requires extension services because it is a main hurdle in exports to the high end market of EU countries.
  • Farmer is negligent/hesitant to do experiments in terms of application of inputs and practicing modern orchard management practices. Conventional practices and approaches are mostly adopted i.e. ploughing in orchard, inter cropping, flood irrigation etc.

Extension Work

  • Farmers need to be educated in those protection measures that are less expensive and give better control i.e. application of copper sulphate (Borbeaux mixture) for the fungal attack.
  • There is lack of guidance from the government and research institutes for the farmers in terms of right orchard management practices. Extension workers are not performing their role efficiently and are not attending the farmers on regular basis.
  • Government laboratories for water, soil and nutrients testing are not working effeciently and their services are not readily available to the farmers.
  • There is need of public seminars for the crop awareness and extension of modern technology by the research institutes or agriculture universities on regular basis.


  • Cost and availability of the inputs specially fertilizer is highly unpredictable and unsustainable.
  • Inputs available in the market (fertilizer, pesticides) sometimes are not of adequate quality (mostly adulterated) and don’t provide suitable results and farmer bear heavy loss due to that.
  • Governmental control is not affective on dealers having adulterated products.


  • Traceability records are not being kept properly on the farm and mostly the records are fake and fictitious.
  • There must be a regulation on traceability and it must be enforced on the every stakeholder of the industry for ensuring transparency in the whole chain and also to avoid the food safety scams.


  • The factory owners must pay to their contracted farmers in advance for better cash flow with the farmer and also for the timely applications of inputs and orchard practices.
  • The market window for Kinnow is limited, public and private sector must explore new destinations for export as this will boost up the industry and its stakeholders.
  • There must be a close coordination between farmers, processor/exporter and research institutes for better information flow and technology transfer.

Kinnow Stakeholders meeting at Sargodha





Media Coverge

Broad Media Coverage arranged by Star Farm Pakistan (Pvt.) Ltd.

Talk Show

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